Get Mind Smart
see the bigger picture
Overstand the Corporate Plan
get mind smart
think it’s time for a revolution?
then wise up to the corporate solution!
the great game is afoot! time to get mind sharp
… smarter than smart…
make matrix tactics all our own and shatter the global illusion
First you become conscious – you are aware and you know
In time you become restless – your feet itch
At last you take action – driven on, like others like you;
From remembering who you are to realising what you can do.
Do you believe corporations should be more accountable? That they are too greedy?
Are you waiting for change? Fighting for fairness?
The media hasn’t told you about the change that’s coming – but the Corporate Global Vision is ready to launch, with or without a revolution. The New Capitalism claims to be fair, green and caring; to have our best interests at heart.
Leading us into globalisation’s final steps, connected and contained in the One Global Village.
If the plan comes to fruition-:
The corporate global vision is a wolf in sheep’s clothing – creeping closer with a smiling lipsticked face. All around the world, the memes of revolution and transformation have been spread, and the solution has been prepared. Both the mainstream (‘believers’) and the alternative (‘skeptics’) look set to accept the new economy, a smart grid of bioenergy, with all of nature, and all of us, tagged with a price. But cheer up! it just means the time is ripe for action….
Ever had the insight that the best thing to do in a bad situation is to turn it around to your advantage?
That could work here: the corporations are talking about the issues we care about, but they are nowhere near as good as they’re making out to be, so let’s CALL THEIR BLUFF and keep pushing for responsibility, accountability, and transparency. Because they’re getting ready to pin those burdens on us…. So we need to say, ‘hey, whoa! Hold on there, it’s not us that need to prove those things, it’s the Big Boys.’
If we’ve ‘been given’ the Occupy, Zeitgeist, and Anonymous movements, maybe we can take full advantage of them – they are full of good souls, so we could join them, and spread the word about the bio/social economy, and how it could be used.
launch negative feedback campaigns to expose the corporate sham (see below)… Flashmob tactics – keep badgering and keep asking for more.
crowdsourcing of social capital.
Post polite but assertive comments on business forums (+ political/economic/academic, etc)
Ask people, ‘how much are you worth to society?’ – get them to think about the implications now. Ask ‘what about the bad apples?’ – should that be the ones who can’t work or who eat too much, like it would be in a resource economy?
Less of the collectivism – more of the teamwork for as long as we need to
To the banks: “stop charging interest”
To the corporations: “no GMOs” and “no to large scale biomass”
Make things that last! No more planned obsolescence.
Lift the corporate veil!!!
Public needs to know that complexity modelling has shown control of the whole network is possible by control of just a few key nodes – who will govern those nodes? Who writes the code?
Are you a citizen or a consumer? Consumers support the endless cycle of destruction and poverty (debt slaves). Citizens believe they should be listened to – they have power over their own lives.
As sharing buttons battle, brands and consumers win, by Brant Barton — 25 August, 2011
Those little buttons pack a big punch. A single act of social sharing may only take a split second, but make no mistake; it is in reality a complex, simultaneous exchange of two of the most important forms of value that exist today—social currency and social data.
Sharing buttons themselves are important as “the point of transaction” at which social currency, which is inseparable from social data, is exchanged. When Facebook put its Like button in the hands of website owners, I wrote that “ease of integration and use of Social plugins will reduce the barriers – technical, usability, psychological, etc. – for social interactions across the Web.” New +1 integrations and features, like +1 on product pages, in-button sharing to Google+ Circles and +Snippets, are all promising steps toward further eliminating those barriers, while making the social currency market more ubiquitous by installing these points of transaction in more critical places across the web. This is how the “button war” over clicks and data has made winners out of brands of consumers—through innovations that make what we’ve shared more discoverable and impactful to a wider audience. And yet, as accurate social signals, sharing buttons still fall short of their true potential. Let’s dig in.
Deriving more value from social sharing
When we share something we encounter with the world—an idea, a product, a story—what are we telling the world about ourselves? By sharing something, we are in effect saying any or all of these things, according to The Psychology of Sharing:
(Notice that all of these intents express a positive sentiment toward what we’re sharing; we’ll come back to that.)
Brands typically see the value in social currency through the lens of word of mouth. They want consumers to share their brand with one another, and the more they do so, the more social currency the brand has earned. This lens is still incredibly important, but there’s another lens that adds an important dimension to the value of sharing, and technology is finally allowing brands to see their customers more holistically than ever before. By sharing something that a brand has created or provided, they also tell the brand about themselves through social data. In this way, brands can now tap into an endless wellspring of consumer insights as they build social data equity.
Weaving social sharing into the buyer’s journey
Today’s consumer has escaped the funnel and demands more information at every touchpoint to guide their decisions, and sharing buttons are one important way social information has been woven into the journey of many buyers. It’s there at the beginning, the Zero Moment of Truth. It’s there when the customer returns to let others know about their experiences. This is a good step forward, but it could be better.
What social sharing still lacks: balance
It has come a long way, but we haven’t yet seen sharing’s full potential. Clicking Like or +1 is a positive gesture, but these lack standardized negative counterweights. If we want to share something that we don’t actually support, find valuable, or agree with, we’re left without a clear, intuitive device for expressing this sentiment. We can usually add contextual clues in the text we share along with the link, but this makes something that should be easy that much more complicated. The result is more positive inputs than negative, a biased view of the way we feel about things across the social web.
Compare this to having clear, standard indicators of sentiment, like star ratings or thumbs up, thumbs down. Standard indicators of negative sentiment are a goldmine for brands, because they allow quick insights to be pulled from unambiguous data—no guessing required. In just a few clicks, they can look across their lowest rated products for commonalities, or see which of their YouTube videos aren’t resonating with audiences and optimize on what they find.
Who will win the button war? Consumers and brands
As the giants of search and social race to out-innovate the competition, sharing integrations get better and better. Consumers now have more choice when deciding where, when, and how to exchange social currency. They have more information to guide their decisions, whether that decision is deciding which blog post to read, or which laptop to buy.
As a result, brands now have more power to analyze and adapt to these signals, improving every aspect of their product development and marketing.
The button war means more choice, more data, and more value to consumers and brands. Let’s hope it rages on. http://www.bazaarvoice.com/blog/2011/08/25/as-sharing-buttons-battle-brands-and-consumers-win/
Nestle’s social media disaster (25 March 2010)
Social Media has proven to be a great tool to build customer loyalty. Brands can communicate directly with their customers and build an emotional relationship with their most important clients. But with this direct dialog, brands also face a threat. A hard bulit brand value can easily be destroyed with the wrong social media pr tactics.
The stumbling block was the new Greenpeace campaign protesting against Nestlé’s “unsustainable palm oil policy” and accusing Nesté for being the driving force in cutting down the rain forest. In reaction to this campaign, many Facebook followers started to post angry comments on the Nestelé Facebook fan page. The reaction of Nestlé was to delete fans and to post defensive comments as reaction, which pumped up the crowd even more
Protests against a corporate brand are not something that is new. In the past we’ve seen several activist, hitting the streets and afterwards been featured in the media. What is new is the form in which the protest is being made, namely over Facebook and other social media channels. The problem for the most companies is, that they do not have the knowledge or the resources to handle such a crisis yet. It’s not possible any more to just hold a media conference or publish a multi page press release. The web community of today hits the companies every minute with new posts and facts. They lack the personnel to actively and efficiently communicate with this new social media phenomena, which has it’s own language and rules you have to follow. Ergo: the companies lack the community managers.
With the new communications channels of the Web 2.0 people around the world have the possibility get heard. This means for companies that they no longer can work the way they have in the past. Supply chain managers have to look at where they buy their products and not only focus on the price. New PR techniques have to be established to react properly to reaction in the new web channels. Meaning: the trend is going to a world where the consumer gets to say, where, what, how he wants his products.
This example shows how important it is for companies to be active in social media. Otherwise you can go down in seconds. http://www.social-brand-value.com/2010/03/25/nestles-social-media-disaster/
Social media has the power to kill pink slime (May 16, 2012)
Bettina Siegel is the poster child for what a blog can do.
Social media gets a lot of hype, but how much power does it really have to change things? If you don't know Bettina Elias Siegel, you are probably in good company. Ms. Siegel is the author of a small blog that popularized the term "pink slime". Her blog could be a case study in the power of "viral branding," which impacted an entire industry. Now, if she would just take on "meat glue."
If I hadn't read Michael Sansolo's post in the Morning News Beat, chances are I would have never known about Bettina Elias Siegel. So often, social media is seen as a massive effort, which requires teams of people using analytics, Facebook pages, thousands of Twitter followers, etc. But, here is an amazing story of one mom concerned with food quality, who used her blog to change an entire industry.
So, what is Ms. Siegel's magic formula? It helps that the title of her blog is TheLunchTray. Having your audience find your blog is one key. It also helps that Ms. Siegel is a former lawyer and a very articulate writer. But, she has been posting for a quite a while, so how did she cause such an uproar in the food industry?
She focused on a very memorable phrase: "pink slime." Those two words literally personified the issue and health risks associated with what was a common food practice. Ms. Siegel is a mom speaking to moms in her blog ... and what mom wants her kids eating "pink slime"?
What's in a name – The power of branding "Pink Slime"
In case you live outside of the United States, our food industry had been widely using "lean finely textured beef" to bind meat products together. Prior to Ms. Siegel's blog, "lean finely textured beef" was considered a staple of the food industry, and rarely associated with food safety issues.
However, there are some concerns on how this product is produced from a variety of meat sources and blend together with other meat in the production of things like hamburger. The Center for Science in the Public Interest and other safety oriented groups had unsuccessfully tried to draw attention to this danger for years. But, who in the world can remember "lean finely textured beef"? And after all, it's beef so it must be good, right?
A microbiologist actually gets credit for coining the term "pink slime". However, it was Ms. Siegel's blog that literally "branded" the danger with a memorable name. Ms. Siegel, who is a mom that writes about school lunches, gave "pink slime" a voice through her blog. She had the power to speak to other moms ... and moms are passionate about what their kids are eating! As a result of pink slime going viral in social media, BPI announced it was closing 3 "lean finely textured beef" factories last week.
Power of social media – Consumer awareness & vetting
SocialmediapowerIs pink slime really a health danger? Is this entire negative publicity fair to the 650 people who just lost their jobs in the 3 factories that closed last week? I'm pretty sure that the people who lost their jobs and the beef industry would quickly state that this is a scare tactic designed for fear mongering that has resulted in much harm to people and the industry.
I don't personally know if pink slime is a significant danger. What I do know is that I and other consumers want to know what is in our food, so that we can make the choice. Social media has the power to inform and create awareness. It can also send false alarms.
But the great thing about social media is the loss of control! The greatest challenge and opportunity is there is no one group or business in charge or controlling the message across social media. While false claims can be made, the power of social media is all eyes are looking, watching and contributing. The power of social media is ideas eventually get vetted by consumers like you and me.
Social media – Like other media with power of now
Social media is often treated as something entirely different or unique. In many ways, social media is no different than other media. Whether it is radio, TV or print, media is designed to communicate information, ideas, news. Social media does all that with the power of many voices speaking right now ... 24/7/365. Frankly, that scares a lot of people and many businesses.
The reality is, the world's not going back. Consumers are turning to their social networks via smartphones and tablets. It has become their most frequent, and often most trusted source of information. Much of the information about pink slime was out there, social media made it highly visible available across many channels simultaneously.
Like any tool, social media is not inherently good or bad. It is, however, inherently powerful because it puts the control and flow of information in the hands of people like you ... the consumer. http://www.retailcustomerexperience.com/blog/8005/Social-media-has-the-power-to-kill-pink-slime?utm_source=blog_page&utm_medium=site&utm_campaign=other_blogs
GAIA Proposal to Rio+20 Zero Draft
GAIA is a worldwide alliance of grassroots organizations, non-governmental organizations, and individuals who recognize that our planet’s finite resources, fragile biosphere and the health of people and other living beings are endangered by polluting and inefficient production practices and health-threatening disposal methods.
We oppose incinerators, landfills, and other end-of-pipe interventions.
Our ultimate vision is a just, toxic-free world without incineration. Our goal is clean production and the creation of a closed-loop, materials-efficient economy where all products are reused, repaired or recycled back into the marketplace or nature.
GAIA’s membership-based network brings together more than 650 grassroots groups, non-governmental organizations, and individuals in 90 countries, all of whom have signed on to the above shared vision statement.
Together, we are calling for changes in production, consumption, and waste disposal practices that are core to the goals of the Rio +20 Conference.
To achieve true sustainability and poverty eradication, we need to shift our economic paradigm away from the current “take-make-waste” system of resource destruction. In its place, we can reclaim long-held human values of resource conservation and equity, caring, trust, justice, and diversity – and build the local living economies that will be essential to ensuring that life on earth is harmonious with nature while all people’s material needs are met.
Changes in lifestyles and production systems must be global. The affluent, who consume disproportionate resources and are responsible for most pollution, bear a greater responsibility and must take proportionate steps for change.
GAIA asks governments engaged in the Rio+20 process to commit to full-scale investment in inclusive Zero Waste systems, with a transition goal for 2040. Our demands include:
1- Transform the economy to reclaim resources and revalue community well-being
2- Prevent waste in the first place, and reduce hazardous materials
3- Design for recycling and reuse
4- Ensure best and highest use for organics
5- Respect the rights of recyclers
6- Invest in the future we want, and support real solutions through public policy
7- Promote innovative community-led programs that protect public health
8- No incineration! Put technology at the service of people